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Welcome to The Science of Friendship project

The concept of friendship has changed. What are the social implications in a world where friends are often made virtually without ever having met? How do the bonds between people change? and what are the implications for our society?

Are we spiraling down into a huge dark anonymous abyss where the bonds of friendship and all relationships are transient, or is this the beginning of a new shared and open culture that will fundamentally change the way we define, interact, and view relationships?

What does it mean to be a… friend? And what does this changed and ever-evolving dynamic mean to consumer brands, social marketing, and the future of shopping?

Welcome to The Science of Friendship project. We hope you enjoy the time you spend being in inquiry with us.

– Be Well

Sean X – Chief Friend

Christine Brooks, Ph.D. – Chief Social Scientist

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